We are currently preparing for the shipment of Obubu’s Valentine’s Day chocolate. This year we have partnered with a patissiere from Nara named Kubo to create AMAZING green tea chocolates made from white chocolate and matcha powder. During the product development period I had the great fortune to taste the chocolate. All I have to say is any man that receives this chocolate is extremely lucky, it’s so yummy. Unfortunately these are fresh chocolates and can’t be shipped overseas, but if you would like to make an order to be shipped in Japan you can visit our Japanese ordering site.
During the packing process for these chocolates I was educated on how Valentine’s Day works in Japan. To my surprise it is a much different situation than I’m used to in the U.S. In Japan only women distribute gifts, particularly chocolate. Women give chocolate and special gifts to their significant other, but are also obligated to give smaller gifts to other men in their life. During my Japanese language class last year I learned a term “giri-choco” which refers to the chocolate a woman gives to their boss, coworkers, and other male friends. A fun little fact I just looked up on the internet: Nearly half the chocolate sales in Japan occur during the Valentine’s Day season.